Discover how Chhapa, a family-run enterprise founded by Shipa Patel in 2013, is not only preserving the beautiful tradition of hand block printing but also creating a significant positive impact. With a thriving store in Ahmedabad and a strong online presence, Chhapa brings unique, sustainable designs to the world while providing vital support to artisans.
In a heartwarming story of cultural revival and sustainable entrepreneurship, Chhapa, a brand founded in 2013 by Shipa Patel, is bringing the ancient art of hand block printing to a global audience. This family-run business operates from a welcoming store in Ahmedabad and boasts a robust online presence, connecting customers with unique and quirky designs while steadfastly supporting the talented artisans behind them.
Sustainability is woven into the very fabric of Chhapa's operations. They meticulously choose eco-conscious materials such as cotton and khadi, and commit to using natural or azo-free dyes, ensuring their products are kind to both people and the planet. Their dedication extends to waste reduction, where leftover fabrics are ingeniously upcycled into charming accessories like pouches and bags, transforming potential waste into delightful new creations.
Beyond environmental stewardship, Chhapa is a beacon of hope for traditional craftsmanship. By employing and working directly with 25 weavers, they are actively breathing new life into the precious hand block printing technique, ensuring its survival and prosperity. The brand goes above and beyond for its artisans, providing invaluable support including free health check-ups and high-quality shoes, fostering a workplace that values well-being.
Chhapa’s distinctive edge lies in its innovative designs. Motifs ranging from majestic elephants to playful sunglasses are intricately carved into wood blocks, infusing modern appeal into a time-honored art form. This blend of tradition and contemporary flair captivates a younger audience, ensuring the legacy of hand block printing continues to thrive.
Today, Chhapa proudly generates an impressive annual revenue of Rs 1.5 crore, with a significant 25 percent directly benefiting their dedicated artisans, showcasing a business model where success is shared. Their journey is a vibrant testament to how ethical practices, cultural preservation, and creative vision can flourish together, making a tangible difference in the lives of many.
Source: The Better India